Public Relations

Your promotional campaigns should not be limited to advertising messages alone.  There has been a rapid increase of advertising information within the media:  every TV/radio broadcasting hour contains up to fifteen minutes of advertising messages while print and online publications are condensed with advertisements.  Paid advertising alone does not suffice anymore to attract the people’s attention to the work of your organisation.

Don’t wait, make the first move

The media will not provide coverage to any organisation if there is no good reason for them to do it.  The media is interested in preparing useful and interesting information for their viewers/listeners or readers.  Reinforcing the ‘proactive’ message, Dunphy Communications advises clients not to wait for the media to come looking.  If you have an interesting story for them to tell, inform the media about it. Take the initiative and make the first move.

Media Releases

Free publicity resulting from a well crafted and newsworthy media release is one of the most cost effective and impactful promotional vehicles available to any organisation.   A well-written, newsworthy media release can save any organisation huge amounts of money normally spent on advertising.   News editors receive scores, if not hundreds, of media releases each day.  They give media releases a ’10 second‘ glance to see if the topic is newsworthy. We recognise the need to grab the attention of news editors through concise yet informative headlines and short and snappy text. 

Photography

We advise clients to complement their media releases with appropriate high resolution photography.  Photocalls are arranged where appropriate.

Piper Michael O’Connell rehearsing for an Irish traditional music concert at Caherconnell Stone Fort in the heart of the Burren, County Clare. Connolly, Ennis, Clare, IRELAND www.dunphypr.com Twitter (@dunphypr) 00353-868534900) Organised by the Burren & Cliffs of Moher Geopark, as part of The Burren Rocks series of events this month, “Cuaird na hOiche” will feature some of County Clare’s best known traditional artists performing traditional music, song and dance in the ancient setting of Caherconnell.
Triston Downey and Ciaran McPolin, Mayobridge Band from Derry taking part in the 45th International Band Championship, Limerick. Pic Sean Curtin Pic Sean Curtin Fusionshooters
Siobhan Ni Ghairbhith-St. Tola’s Goats Cheese, Eva Hegarty, Burren Free Range Pork and Brid Fahy-Linalla Ice Cream. Photograph by Yvonne Vaughan
Launchingthe Celtic Series Tour de Conamara are Derval Devaney (Member of Team Transport), Padraic Quinn (event organiser and former international cyclist) and Michael Swift (Connacht Rugby captain). Photo:Andrew Downes.
Mayor of Limerick Cllr. Liam Galvin and Celia Holman Lee launching Christmas in Limerick. Picture: Alan Place/Fusionshooters.
The launch of the Cliffs of Moher Coastal Walk. Pictured: Eamon Ward
Singer Songwriter Mick Flannery, local musician Christy Barry and musician Sharon Shannon pictured at Doonagore, Doolin, launching the 3rd Doolin Folk Festival. Pic John Kelly
Donal Minihane, General Manager of Hotel Doolin at the official launch of the Doolin Writer’s Weekend in County Clare. Image David Olsthoorn
Pictured L-R Sarah O’Connor, The Cool Bean Company, Theresa Mulvihill, TAMM Software, Padraic McElwee, Head of Enterprise Clare LEO and Isolde Johnson, The Cool Bean Company.Pic Arthur Ellis
The launch of Games Fleadh at LIT Thurles. Picture: Alan Place/Fusionshooters
Michael Hilary, Councillor Gabriel Keating, Chairman Christy Curtain welcome Postman Joesph O Loughlin over the newly constructed Clonbony bridge
Members of the Burren Food Trail

Videography

Videography is an increasingly important part of any media campaign considering the organic and paid for reach gained for any promotion through Social Media.

A tourism promotion for Visit Clare.
Video commissioned for Clare County Council to showcase the infrastructure works undertaken ahead of the 2019 Irish Open in Lahinch.
A short video promoting the work of Clare County Council.
The reopening of the Clare Dog Shelter.

Dunphy Communications works with award winning videographers and photographers to ensure that your target audience is reached and that your promotion reaps benefits for your organisation.